Inside the Atomic Story: Skis Made for Real Days in the Mountains
There are certain ski brands that shape the way people experience the mountains. Atomic is one of them. Their “We Are Skiing” story resonates with anyone who spends their winters chasing powder days, carving morning groomers, or helping guests find gear that makes skiing easier and more enjoyable.
From World Cup gates to backcountry bootpacks, from Nordic tracks to terrain-park boxes, Atomic builds equipment for every corner of winter. That purpose is something you can feel in their skis, and it is why they remain one of the most exciting brands available at Christy Sports.
Born in the Austrian Alps and Still Built for Real Skiers
Atomic began in 1955 with 40 hand carved skis in a small workshop in Altenmarkt im Pongau. Today more than 600,000 pairs of skis are produced there each year, supported by about 700 local craftsmen in the same valley that started it all. The headquarters sits only a few kilometers from the original shop.
Brands with this kind of heritage tend to build equipment with a different level of care. When skis are made in the same valley where the company started, there is a natural pride in the craft. Built in Austria. Skied everywhere.
What Sets Atomic Apart
Icons like Mikaela Shiffrin, Hermann Maier, Chris Benchetler, Tess Ledeux, Kai Jones, Ari Tricomi, and Bobby Brown play an active role in shaping Atomic’s lineup. Their feedback influences everything from race skis to touring setups to the freeski focused Bent Family. Behind the scenes, a team of engineers, artists, craftsmen, and testers refine each idea until the ski feels intuitive on snow. The result is gear that supports skiers of all levels in the moments that matter most.
“We Are Skiing” and the Idea That Everyone Belongs
Atomic’s “We Are Skiing” philosophy reflects a belief that skiing should be accessible and welcoming. Instead of designing gear around old assumptions, the brand focuses on how real people want to ski. Style, terrain, ability, and preference all play a role.
This perspective mirrors what Christy Sports teams see every day. Families learning together. Lifetime locals exploring the trees. Visitors discovering the Rockies for the first time. Skiing looks different for everyone, and Atomic continues to build equipment that supports all of those experiences.
Designed for Every Kind of Winter Day
Atomic’s reach extends far beyond alpine skiing. Their equipment supports freeskiing, backcountry touring, Nordic adventures, and terrain park laps. This variety helps Christy Sports teams match guests with gear that aligns with their goals, whether they are hunting for soft snow, chasing kids down the magic carpet, or exploring new terrain.
Want to try before you commit? Learn how here: Try Before You Buy Program
Innovation with Purpose
As winter continues to change, Atomic is taking meaningful action rooted in science and long-term environmental responsibility. The brand completed a full supply chain impact audit to understand the footprint of every material and process that goes into its skis. In 2023, Atomic also published the industry’s first cradle-to-grave life cycle assessment for a freeride ski with the Bent Chetler 120, setting a new standard for transparency. Since then, they have transitioned 30 percent of their polyester topsheets to recycled fishing net material and continue to evaluate new ways to reduce waste and energy use in their Austrian factory.
This commitment to sustainability sits alongside a deep dedication to performance. Every advancement is designed to protect the future of skiing while creating gear that is thoughtfully engineered, durable, and ready for real days in the mountains.
Product Spotlight: Atomic Bent 100
The ski that captures the heart of the “We Are Skiing” story.
The Atomic Bent 100 Skis stand out as one of the most well rounded and creative skis in the Atomic collection. Shaped with input from Chris Benchetler and the global freeski team, it brings a playful personality to the whole mountain.
Tech Specs: 2025 Atomic Bent 100
- Waist: 100 mm
- Turn Radius: 19.5 m at 180 cm
- Weight: 1,760 g per ski
- Rocker Profile: 20/70/10
- Core: Light Poplar Woodcore
- Edges: Resist Edge (20 percent thicker for durability)
- Sidewall Construction: Dura Cap
Why Skiers and Staff Love It
- Confidence in all kinds of snow: HRZN Tech in the tip and tail adds float and easy steering in soft and mixed conditions.
- A lively, responsive feel: The Light Poplar Woodcore (1,760 g @ 180 cm) keeps the ski energetic and balanced. Poplar is naturally lightweight and durable, which gives the Bent 100 a smooth, predictable flex that feels playful in soft snow and stable on firmer terrain.
- Built for real mountain use: Dura Cap Sidewalls and Resist Edges hold up to variable terrain and natural features.
- A shape that invites creativity: The 20/70/10 Directional Rocker profile blends strong edge grip with a surf inspired feel.
For skiers who want one ski that can handle groomers, powder, trees, bumps, and park laps, the Atomic Bent 100 Skis are a standout choice.
Experience Atomic at Christy Sports
Christy Sports teams see firsthand how the right ski transforms a day on the mountain. Atomic is one of those brands that helps guests feel more confident, more curious, and more excited to explore.
Christy Sports offers:
- Daily rentals for ski trips, powder days, and winter vacations
- Ski Tuning and Repair to keep your skis performing their best
- Expert boot fitting to ensure comfort and control on every run
Frequently Asked Questions About Atomic Skis
What type of skier is the Atomic Bent 100 best for?
The Bent 100 is ideal for skiers who want one ski that can handle almost anything. It works well in soft snow, trees, bumps, and groomers. Intermediate and advanced skiers who like a playful feel will love it.
Is the Atomic Bent 100 good in powder?
Yes. The 100 mm waist, HRZN Tech, and rocker give it plenty of float for most Western resort powder days.
Does the Bent 100 perform well on groomers?
It holds an edge better than most freeride skis. The camber underfoot provides stability on groomed runs, although dedicated carving skis will offer more precision on hardpack.
What length of ski should I choose?
Choose a length between your chin and the top of your head. Shorter lengths turn more easily, while longer lengths offer more stability at speed. Park-oriented skiers often size down.
Can I try the Atomic Bent 100 before buying?
Yes. Many Christy Sports locations carry the Bent 100 in the demo fleet.
→ Learn how to test skis
Are Atomic skis made in Austria?
Yes. Atomic builds most of its high end skis in Altenmarkt, Austria, only a few kilometers from where the company began in 1955.
How often should I tune Atomic skis?
Most skiers should wax and sharpen their skis every 5 to 8 days on snow.
Where can I buy or rent Atomic skis?
Atomic skis, including the Bent collection, are available at Christy Sports and across our family of brands, Sturtevant’s in the PNW, BootDoctors, Powder Tools, and The Alpineer.
Why the Atomic Story Matters
Atomic’s journey is rooted in mountain culture, craftsmanship, and a genuine love for skiing. Their “We Are Skiing” philosophy reflects the full spectrum of experiences that make winter meaningful for so many people. Heritage, creativity, community, and the joy of sliding on snow all come together in the gear they build.
At Christy Sports, we believe Outside is Better. Atomic helps bring that feeling to life on every turn. If you are searching for skis that support your style and help you enjoy the mountains even more, our teams are here to help you find your fit.
⛷️ Explore more Atomic skis and gear at Christy Sports
Last updated: December 9, 2025
Inside the Atomic Story: Skis Made for Real Days in the Mountains
There are certain ski brands that shape the way people experience the mountains. Atomic is one of them. Their “We Are Skiing” story resonates with anyone who spends their winters chasing powder days, carving morning groomers, or helping guests find gear that makes skiing easier and more enjoyable.
From World Cup gates to backcountry bootpacks, from Nordic tracks to terrain-park boxes, Atomic builds equipment for every corner of winter. That purpose is something you can feel in their skis, and it is why they remain one of the most exciting brands available at Christy Sports.
Born in the Austrian Alps and Still Built for Real Skiers
Atomic began in 1955 with 40 hand carved skis in a small workshop in Altenmarkt im Pongau. Today more than 600,000 pairs of skis are produced there each year, supported by about 700 local craftsmen in the same valley that started it all. The headquarters sits only a few kilometers from the original shop.
Brands with this kind of heritage tend to build equipment with a different level of care. When skis are made in the same valley where the company started, there is a natural pride in the craft. Built in Austria. Skied everywhere.
What Sets Atomic Apart
Icons like Mikaela Shiffrin, Hermann Maier, Chris Benchetler, Tess Ledeux, Kai Jones, Ari Tricomi, and Bobby Brown play an active role in shaping Atomic’s lineup. Their feedback influences everything from race skis to touring setups to the freeski focused Bent Family. Behind the scenes, a team of engineers, artists, craftsmen, and testers refine each idea until the ski feels intuitive on snow. The result is gear that supports skiers of all levels in the moments that matter most.
“We Are Skiing” and the Idea That Everyone Belongs
Atomic’s “We Are Skiing” philosophy reflects a belief that skiing should be accessible and welcoming. Instead of designing gear around old assumptions, the brand focuses on how real people want to ski. Style, terrain, ability, and preference all play a role.
This perspective mirrors what Christy Sports teams see every day. Families learning together. Lifetime locals exploring the trees. Visitors discovering the Rockies for the first time. Skiing looks different for everyone, and Atomic continues to build equipment that supports all of those experiences.
Designed for Every Kind of Winter Day
Atomic’s reach extends far beyond alpine skiing. Their equipment supports freeskiing, backcountry touring, Nordic adventures, and terrain park laps. This variety helps Christy Sports teams match guests with gear that aligns with their goals, whether they are hunting for soft snow, chasing kids down the magic carpet, or exploring new terrain.
Want to try before you commit? Learn how here: Try Before You Buy Program
Innovation with Purpose
As winter continues to change, Atomic is taking meaningful action rooted in science and long-term environmental responsibility. The brand completed a full supply chain impact audit to understand the footprint of every material and process that goes into its skis. In 2023, Atomic also published the industry’s first cradle-to-grave life cycle assessment for a freeride ski with the Bent Chetler 120, setting a new standard for transparency. Since then, they have transitioned 30 percent of their polyester topsheets to recycled fishing net material and continue to evaluate new ways to reduce waste and energy use in their Austrian factory.
This commitment to sustainability sits alongside a deep dedication to performance. Every advancement is designed to protect the future of skiing while creating gear that is thoughtfully engineered, durable, and ready for real days in the mountains.
Product Spotlight: Atomic Bent 100
The ski that captures the heart of the “We Are Skiing” story.
The Atomic Bent 100 Skis stand out as one of the most well rounded and creative skis in the Atomic collection. Shaped with input from Chris Benchetler and the global freeski team, it brings a playful personality to the whole mountain.
Tech Specs: 2025 Atomic Bent 100
- Waist: 100 mm
- Turn Radius: 19.5 m at 180 cm
- Weight: 1,760 g per ski
- Rocker Profile: 20/70/10
- Core: Light Poplar Woodcore
- Edges: Resist Edge (20 percent thicker for durability)
- Sidewall Construction: Dura Cap
Why Skiers and Staff Love It
- Confidence in all kinds of snow: HRZN Tech in the tip and tail adds float and easy steering in soft and mixed conditions.
- A lively, responsive feel: The Light Poplar Woodcore (1,760 g @ 180 cm) keeps the ski energetic and balanced. Poplar is naturally lightweight and durable, which gives the Bent 100 a smooth, predictable flex that feels playful in soft snow and stable on firmer terrain.
- Built for real mountain use: Dura Cap Sidewalls and Resist Edges hold up to variable terrain and natural features.
- A shape that invites creativity: The 20/70/10 Directional Rocker profile blends strong edge grip with a surf inspired feel.
For skiers who want one ski that can handle groomers, powder, trees, bumps, and park laps, the Atomic Bent 100 Skis are a standout choice.
Experience Atomic at Christy Sports
Christy Sports teams see firsthand how the right ski transforms a day on the mountain. Atomic is one of those brands that helps guests feel more confident, more curious, and more excited to explore.
Christy Sports offers:
- Daily rentals for ski trips, powder days, and winter vacations
- Ski Tuning and Repair to keep your skis performing their best
- Expert boot fitting to ensure comfort and control on every run
Frequently Asked Questions About Atomic Skis
What type of skier is the Atomic Bent 100 best for?
The Bent 100 is ideal for skiers who want one ski that can handle almost anything. It works well in soft snow, trees, bumps, and groomers. Intermediate and advanced skiers who like a playful feel will love it.
Is the Atomic Bent 100 good in powder?
Yes. The 100 mm waist, HRZN Tech, and rocker give it plenty of float for most Western resort powder days.
Does the Bent 100 perform well on groomers?
It holds an edge better than most freeride skis. The camber underfoot provides stability on groomed runs, although dedicated carving skis will offer more precision on hardpack.
What length of ski should I choose?
Choose a length between your chin and the top of your head. Shorter lengths turn more easily, while longer lengths offer more stability at speed. Park-oriented skiers often size down.
Can I try the Atomic Bent 100 before buying?
Yes. Many Christy Sports locations carry the Bent 100 in the demo fleet.
→ Learn how to test skis
Are Atomic skis made in Austria?
Yes. Atomic builds most of its high end skis in Altenmarkt, Austria, only a few kilometers from where the company began in 1955.
How often should I tune Atomic skis?
Most skiers should wax and sharpen their skis every 5 to 8 days on snow.
Where can I buy or rent Atomic skis?
Atomic skis, including the Bent collection, are available at Christy Sports and across our family of brands, Sturtevant’s in the PNW, BootDoctors, Powder Tools, and The Alpineer.
Why the Atomic Story Matters
Atomic’s journey is rooted in mountain culture, craftsmanship, and a genuine love for skiing. Their “We Are Skiing” philosophy reflects the full spectrum of experiences that make winter meaningful for so many people. Heritage, creativity, community, and the joy of sliding on snow all come together in the gear they build.
At Christy Sports, we believe Outside is Better. Atomic helps bring that feeling to life on every turn. If you are searching for skis that support your style and help you enjoy the mountains even more, our teams are here to help you find your fit.
⛷️ Explore more Atomic skis and gear at Christy Sports
Last updated: December 9, 2025
