SKIS FOR A CAUSE

THE LIMITED-EDITION

NORDICA UNLEASHED OUTREACH SKI




SOS outreach participants and staff

CS/Nordica/SOS logos

For the past 30 years, SOS Outreach has been advocating kids from all backgrounds to #StepOutside. They are pioneers in combining outdoor exploration, positive adult mentorship, leadership skills, and community service to help kids discover joy, feel included, overcome challenges, and improve their mental health, as well as giving them actionable skills to become strong leaders. We are incredibly proud to partner with SOS Outreach for the month of January and help support an organization that shares our mission to “Be Good Humans.” In partnership with Nordica and SOS Outreach we have created the Limited-Edition Nordica Unleashed Outreach Ski. Every dollar will go directly to SOS Outreach to support their ongoing mission, to help underrepresented kids thrive through outdoor experiences. 

About The Skis

With guidance and expertise from the team at Nordica, four bright and driven young women from SOS Outreach collaborated to create a truly one-of-a-kind ski that can be found nowhere else. With beautifully designed graphics inspired by Silverton, CO these skis tell a story that no other ski ever could. 

 

Limited quantities of this one-of-a-kind ski will be crafted and 100% of the sales from this ski will be directly donated back into SOS programs, ensuring that SOS participants can continue engaging in life-changing opportunities just as these young women did. 

Nordica sos ski

About the Skis

With guidance and expertise from the team at Nordica, four bright and driven young women from SOS Outreach collaborated to create a truly one-of-a-kind ski that can be found nowhere else. With beautifully designed graphics inspired by Silverton, CO these skis tell a story that no other ski ever could. 

 

Limited quantities of this one-of-a-kind ski will be crafted and 100% of the sales from this ski will be directly donated back into SOS programs, ensuring that SOS participants can continue engaging in life-changing opportunities just as these young women did. 



MEET THE COHORT


It’s not often that four young women, all under the age of 22, come together to design a custom limited-edition ski to bring to market. But in partnership with Nordica and Christy Sports, SOS participants and alumni, Frida, Heidy, Veronica, and Delaney, did just that. 

Veronica Saint Jane


Age: 21  

Location: Seattle, Washington  


Veronica's first time loading onto a chairlift was with SOS when she was in 7th grade. Though initially nervous, Veronica made her first turns and hasn’t looked back since. Now a college student pursuing a degree in industrial design with a minor in writing and literature, Veronica, just like Heidy, is thrilled to marry her love for the mountains and design through this project. “Being a part of this cohort is a game-changer. I love the outdoors, and I love design. This project merged my two passions into something that’s really meaningful to me.” 

Frida Quintero


Age: 17  

Location: Truckee, California

  

Still a senior in high school, Frida is kicking off her fourth winter with SOS Outreach as a participant. With a creative eye and knack for aesthetics, Frida leapt at the opportunity to design a ski in partnership with Nordica. “I think it’s so cool how far I’ve come since I started with SOS.” says Frida, “I used to be scared to ski, but now, not only do I love skiing, I get to do this really cool project with a huge brand like Nordica…It never crossed my mind that an opportunity like this would come my way.”  

Frida not only wanted to grow personally through this experience, but she, along with her peers, wanted to make a statement in the outdoor industry. “As a team of women and women of color, we thought it was important to make our mark in the ski industry. We want to show that other women can pursue these opportunities too.” 

Delaney Muro


Age: 18  

Location: Denver, Colorado 


Known for her drive and tenacity, Delaney is a high school senior and has been with SOS for over 6 years. During her time in the program, she learned to snowboard, interned with industry partners like Smartwool and Tecnica, and as an extension of those opportunities, attended summer classes at Harvard. “When I was asked if I wanted to join this cohort, it felt like it was an incredible way to grow as a person,” says Delaney, “and although I’m usually ‘type A’ and prefer to go it alone, I loved working with this group of women. Everyone in the group brought in such unique ideas and perspectives, and I think the final product really reflects that.” 

Delaney recognizes that through this ski, she is contributing to something incredibly meaningful that extends beyond just skiing. “Latinas can change the world just like anyone else, and this project gave me the perfect opportunity to raise money for the people that love and support me.” 

Heidy Hernandez


Age: 21

Location: Salt Lake City, Utah

  

Heidy’s SOS journey began as a sophomore in high school. Though only in the program for 3 years, Heidy was resolute in remaining engaged in the program even after graduation. In her first year as an alumna, Heidy volunteered with SOS as a mentor for younger participants in the program. This past summer, she interned for Armada Skis through SOS’ Career Development Pipeline. And now two years after graduating high school and SOS, Heidy is a paid team member on the SOS staff, while also pursuing a degree in graphic design. 

For Heidy, this project presents a unique opportunity to bring together her passion for design and the outdoors, “this is an incredible opportunity to enter the outdoor industry and start building out my portfolio as a designer. One of my dreams is to work for an outdoor company, so this opportunity is really in-line with my life goals,” she says. But more than anything, Heidy is excited to bring more representation to a sport that has historically been homogeneously white and male. “Our group is all women and mostly women of color,” says Heidy, “so I think it’s really cool to see the industry diversifying first-hand and it’s even cooler to be a part of that change.”  


Design features of the SOS ski topsheer