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As a fearless mogul skier with three Olympic medals to her name, our founder Kari Traa has made way for women to push their limits and follow their dreams. From the very beginning, her free spirit and bold personality was manifested in her collections of playful and feminine sportswear. Because Kari Traa believes women know themselves best, a new way of making and communicating sportswear began: For Her. By Her.

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