Women-Owned Outdoor Brands Redefining Mountain Life in 2026
Why Women-Owned Outdoor Brands Matter Right Now
Women-owned outdoor brands are changing how ski and mountain gear is designed, tested, and talked about. They focus on real fit, real bodies, and real conditions instead of shrinking and recoloring gear that was built for someone else.
At Christy Sports, we are proud to carry women-owned and women-led brands that share our belief that Outside is Better. These companies were created because women saw real gaps in the outdoor industry and decided to solve them with better design, better materials, and a more welcoming vision of who belongs outside.
This guide introduces seven women-owned and women-led outdoor apparel brands you can find at Christy Sports, plus standout products from each to help you dial in your winter kit.
Wild Rye: Technical Gear With a Rebellious Spark
Wild Rye was founded in Idaho by Cassie Abel with a clear goal: prove that serious technical gear and personality can coexist. The brand tests gear in the rugged Sawtooth Mountains and leans into recycled materials, PFAS-free finishes, and long-lasting construction that supports real seasons of use.
Wild Rye shines for women who split time between resort laps, sidecountry missions, and cold-weather adventures with dogs, kids, and friends.
Wild Rye Products to Know
- Wild Rye Butterfield 3L Jacket: A storm-ready 3-layer shell with a relaxed freeride fit balancing 30K waterproof protection, breathability, and recycled Seawastex nylon for resort and backcountry days.
- Wild Rye Butterfield 3L Pants: Matching 3-layer pants with adjustable waist, vents, and reinforced cuffs that hold up to chairlift edges, crampons, and long seasons.
- Wild Rye Heyburn 3L Jacket: A lighter 3-layer shell with a 30K waterproof membrane and PFAS-free DWR for long climbs and cold descents.
- Wild Rye Heyburn 3L Bib: A high-coverage bib with NASA-inspired Trizar backer technology that regulates heat on the skin track while keeping you protected in deep snow.
- Wild Rye Payette Pants: Insulated, packable pants made from 100 percent recycled materials for dog walks, hut trips, and cozy cabin nights.
Seniq: Color, Confidence, and Community First
Seniq, pronounced “scenic,” blends bold ski style with a focus on mental wellness and access to the outdoors. Co-founders Madison Hilson and Valentina Thompson bring activewear expertise combined with inclusive sizing and community-minded giving.
Their coordinated ski kits stand out for rich color blocking, thoughtful fit details, and technical fabrics that work hard in Rocky Mountain conditions.
Seniq Products to Know
- Seniq Slopestar Ski Jacket: A fully featured snow jacket with SENIQ CINCH fit adjustments, articulated patterning, and fleece-lined pockets.
- Seniq Slopestar Ski Bib: A women-first ski bib with an open back detail, articulated legs, and vents for high-output days.
- Seniq Wooluxe Fleece Pullover: A plush, tall-neck fleece ideal as a midlayer or cozy cabin staple.
- Seniq Wildpuff Packable Removable Hood Jacket: A lightweight, packable puffy with a removable hood for versatile layering and easy temperature control.
Halfdays: Making Skiing Feel More Welcoming
Halfdays started with a simple question: What if ski gear actually felt like it was designed for women first? Co-founders Kiley McKinnon, Ariana Ferwerda, and Karelle Golda lean into recycled fabrics, polished silhouettes, and inclusive sizing to create approachable yet high-performance gear.
Halfdays Products to Know
- Halfdays Hedy Belted Puffer Jacket: A warm, waterproof puffer with recycled PrimaLoft insulation, a removable belt for a feminine silhouette, and all the mountain-ready details for storm days and après.
- Halfdays Sophia Leggings: A compressive, seamless base layer legging made from 96 percent recycled nylon with mesh calf panels for boot-friendly comfort.
- Halfdays Johnson Top: A seamless recycled nylon base layer top designed for warmth, breathability, and movement.
- Halfdays Emma Softshell Pants: Slim-fit softshell pants with comfortable stretch and a flattering silhouette.
- Halfdays Carson Bib Pants: Insulated bibs with PrimaLoft Black ECO insulation made entirely from recycled content.
- Halfdays Chapelle Fleece Jacket: A relaxed-fit recycled fleece ideal as a midlayer or standalone jacket for après or everyday wear.
Eivy: Base Layers With Scandinavian Soul
Eivy, founded by Swedish snowboarder Anna Vinter, merges streetwear-inspired prints with performance fabrics and multifunctional designs. Built-in neck gaiters, bold prints, and UPF protection set these layers apart and make them a favorite among riders who want technical gear with personality.
Eivy Products to Know
- Eivy Icecold Gaiter Top: A long-sleeve top with a convertible gaiter hood and thumbholes for storm-ready versatility.
- Eivy Icecold Gaiter Rib Top: A rib-knit base layer with added stretch and structure for cold weather performance.
- Eivy Pocket Tights: Supportive tights with secure pockets for mountain essentials.
- Eivy Journey Merino Wool Top: A breathable merino-blend top designed for multi-day mountain travel.
- Eivy Pocket Merino Wool Tights: Merino wool tights with pockets for warmth, odor control, and mobility during high-output winter activities.
Krimson Klover: Colorado Roots and Fashion Values
Krimson Klover, founded in Boulder by Rhonda Swenson, builds bold, feminine layers using recycled fibers, plant-based fabrics, and RDS certified down. The brand blends mountain heritage with modern, travel-ready silhouettes that transition seamlessly from trails to town.
Krimson Klover Products to Know
- Krimson Klover Compass Jacket: A shorter-cut insulated jacket made from recycled polyester with responsibly sourced down.
- Krimson Klover Compass Long Vest: A calf-length insulated vest that adds sleek style and core warmth.
- Krimson Klover Snowhut Zip Neck Sweater: A quarter-zip sweater featuring playful graphics and plant-based viscose.
- Krimson Klover Switchback Jacket: A hybrid jacket with insulated panels and stretchy sleeves for town-to-trail versatility.
- Krimson Klover Bella Jacket: A plush fleece jacket designed for cozy layering indoors or outside with a soft hand feel that wears well season after season.
Kari Traa: A Sisterhood Built on Color and Confidence
Founded by three-time Olympic mogul skier Kari Traa, the Norwegian brand fuses bold Scandinavian patterns and playful femininity with seriously technical performance, from buttery-soft merino baselayers to windproof insulated layers that keep women warm, dry, and comfortable through changing mountain weather. Every piece is designed to feel expressive and empowering, never an afterthought.
Through its #strongerTOGETHER initiative, Kari Traa supports the next generation of female skiers and snowboarders through title sponsorship of North American women’s freeride retreats, partnerships with rising Olympians including Megan Oldham and Zoe Kalapos, and grassroots events that bring hundreds of women together on snow each season.
Kari Traa Products to Know
- Kari Traa Rose Baselayer Hoodie: A merino wool base layer hoodie in the iconic Rose print that combines natural odor resistance with a snug hood for extra warmth.
- Kari Traa Tirill Thermal Pants: Insulated, wind resistant pants with a flattering fit that work as a warm midlayer under shells or as a cozy outer layer on cold, dry days.
- Kari Traa Saga Half Zip Top: A half zip midlayer with a relaxed fit and soft interior allowing you to adjust warmth during active days outside.
- Kari Traa Amelia Knit Top: A soft knit top with subtle patterning that moves easily from lodge lounging to everyday winter wear thanks to its comfortable stretch and breathable construction.
- Kari Traa Emilie High Waist Capri: High waisted capri bottoms designed for layered warmth and support, ideal under ski pants or for shoulder season training when full-length baselayers feel too warm.
OHSHO: Winter Style From City Streets to Snowy Trails
Founded by Annick Jasmin in Quebec, OHSHO creates flattering, winter-ready apparel designed for women who move fluidly between city life and mountain escapes. The brand is known for reversible silhouettes, feminine fits, and lightly insulated pieces that deliver warmth without bulk. Functional stretch fabrics, sleek lines, and smart layering options make OHSHO a favorite for women who want gear that works just as well on the trail as it does around town.
OHSHO Products to Know
- OHSHO Rosa Joggers: Soft tapered joggers with a technical knit that performs like activewear while maintaining a cozy, lounge-ready feel.
- OHSHO Marta Reversible Jacket: A quilted reversible jacket offering two looks in one, with a shiny finish on one side and a matte, street-ready texture on the other.
- OHSHO Luna Pant: The brand’s signature reversible pant designed for lightweight insulation, flattering lines, and easy transitions from errands to snowy walks.
- OHSHO Paloma Pant: A sleek, stretch-forward pant with a streamlined silhouette that fits comfortably under longer layers.
- OHSHO Gloria Long Vest: A long, insulated vest with stretch side panels for mobility and warmth. Perfect for layering over sweaters or active midlayers on cold days.
Frequently Asked Questions About Women-Owned Outdoor Brands
What are the best women-owned ski clothing brands?
Top women-owned and women-led outdoor apparel brands include Wild Rye, Halfdays, Seniq, Eivy, Kari Traa, Krimson Klover, and OHSHO. These companies were created to close real gaps in fit, performance, sustainability, and inclusivity for women who spend time outside.
Is Halfdays ski gear really women-owned?
Yes. Halfdays was co-founded by Olympic freestyle skier Kiley McKinnon alongside Ariana Ferwerda and Karelle Golda. The brand follows a women-first design philosophy across every product, from base layers to insulated outerwear.
Which women-owned brand makes the best ski bibs?
Halfdays is known for slim, flattering insulated bibs with recycled materials and excellent mobility. Seniq bibs offer feminine silhouettes and high-output ventilation. Wild Rye’s Heyburn 3L Bib is one of the strongest options for backcountry touring thanks to its breathability and weather protection.
Are Wild Rye jackets waterproof?
Yes. Wild Rye’s Butterfield 3L and Heyburn 3L shells use a 30K waterproof membrane with PFAS-free DWR for strong storm protection, balanced breathability, and long-lasting durability.
What is the most popular Kari Traa base layer?
Kari Traa’s Rose merino collection remains a bestseller, thanks to its warmth, odor resistance, and iconic Scandinavian print. The brand’s merino hoodies and midlayers are also top choices among skiers and riders.
Is Eivy clothing good for snowboarding?
Absolutely. Eivy was founded by a snowboarder and is known for smart features like built-in gaiters, thumbholes, UPF protection, and quick-drying fabrics that handle full days at the resort or in the park.
Which women-owned brand is the most sustainable?
Wild Rye, Halfdays, and Krimson Klover all prioritize recycled materials, responsible sourcing, and low-impact production.
What makes OHSHO pants different?
OHSHO specializes in flattering winter pants with stretch fabrics, reversible designs, and lightly insulated silhouettes that transition easily between urban settings and mountain towns.
Does Krimson Klover use real down?
Yes. Krimson Klover’s Compass Jacket and Compass Long Vest use RDS certified down paired with recycled shells and fluorocarbon free water repellents.
Where can I buy women-owned outdoor brands?
All seven brands featured in this guide are available online at Christy Sports and in select store locations across Colorado, Utah, Washington, and Montana while supplies last. Seasonal availability varies.
Why These Brands Matter for Mountain Life
Supporting women-owned outdoor brands brings more lived experience, creativity, and perspective into the gear we rely on in the mountains. When more voices influence how jackets fit, how pants move, and how layers perform in real weather, the result is gear that feels more welcoming, more functional, and more reflective of the communities who love spending time outside.
Wild Rye, Seniq, Halfdays, Eivy, Krimson Klover, Kari Traa, and OHSHO each bring something different to the outdoor landscape. One brand might champion bold prints, another might prioritize sustainable materials, and another might focus on technical fit or confidence-building design. Together, they expand what mountain life can look and feel like for more people.
At Christy Sports, we believe Outside is Better, and it gets even better when everyone feels invited, equipped, and excited to be there.
About the Christy Sports Gear Team
This guide was created with insights from Christy Sports buyers, softgoods specialists, and on-mountain store teams across Colorado, Utah, Washington, and Montana. We spend our days in the mountains and inside the gear we recommend, so we share what truly works.
📍Find a Christy Sports near you
Last Updated: January 21, 2026
Women-Owned Outdoor Brands Redefining Mountain Life in 2026
Why Women-Owned Outdoor Brands Matter Right Now
Women-owned outdoor brands are changing how ski and mountain gear is designed, tested, and talked about. They focus on real fit, real bodies, and real conditions instead of shrinking and recoloring gear that was built for someone else.
At Christy Sports, we are proud to carry women-owned and women-led brands that share our belief that Outside is Better. These companies were created because women saw real gaps in the outdoor industry and decided to solve them with better design, better materials, and a more welcoming vision of who belongs outside.
This guide introduces seven women-owned and women-led outdoor apparel brands you can find at Christy Sports, plus standout products from each to help you dial in your winter kit.
Wild Rye: Technical Gear With a Rebellious Spark
Wild Rye was founded in Idaho by Cassie Abel with a clear goal: prove that serious technical gear and personality can coexist. The brand tests gear in the rugged Sawtooth Mountains and leans into recycled materials, PFAS-free finishes, and long-lasting construction that supports real seasons of use.
Wild Rye shines for women who split time between resort laps, sidecountry missions, and cold-weather adventures with dogs, kids, and friends.
Wild Rye Products to Know
- Wild Rye Butterfield 3L Jacket: A storm-ready 3-layer shell with a relaxed freeride fit balancing 30K waterproof protection, breathability, and recycled Seawastex nylon for resort and backcountry days.
- Wild Rye Butterfield 3L Pants: Matching 3-layer pants with adjustable waist, vents, and reinforced cuffs that hold up to chairlift edges, crampons, and long seasons.
- Wild Rye Heyburn 3L Jacket: A lighter 3-layer shell with a 30K waterproof membrane and PFAS-free DWR for long climbs and cold descents.
- Wild Rye Heyburn 3L Bib: A high-coverage bib with NASA-inspired Trizar backer technology that regulates heat on the skin track while keeping you protected in deep snow.
- Wild Rye Payette Pants: Insulated, packable pants made from 100 percent recycled materials for dog walks, hut trips, and cozy cabin nights.
Seniq: Color, Confidence, and Community First
Seniq, pronounced “scenic,” blends bold ski style with a focus on mental wellness and access to the outdoors. Co-founders Madison Hilson and Valentina Thompson bring activewear expertise combined with inclusive sizing and community-minded giving.
Their coordinated ski kits stand out for rich color blocking, thoughtful fit details, and technical fabrics that work hard in Rocky Mountain conditions.
Seniq Products to Know
- Seniq Slopestar Ski Jacket: A fully featured snow jacket with SENIQ CINCH fit adjustments, articulated patterning, and fleece-lined pockets.
- Seniq Slopestar Ski Bib: A women-first ski bib with an open back detail, articulated legs, and vents for high-output days.
- Seniq Wooluxe Fleece Pullover: A plush, tall-neck fleece ideal as a midlayer or cozy cabin staple.
- Seniq Wildpuff Packable Removable Hood Jacket: A lightweight, packable puffy with a removable hood for versatile layering and easy temperature control.
Halfdays: Making Skiing Feel More Welcoming
Halfdays started with a simple question: What if ski gear actually felt like it was designed for women first? Co-founders Kiley McKinnon, Ariana Ferwerda, and Karelle Golda lean into recycled fabrics, polished silhouettes, and inclusive sizing to create approachable yet high-performance gear.
Halfdays Products to Know
- Halfdays Hedy Belted Puffer Jacket: A warm, waterproof puffer with recycled PrimaLoft insulation, a removable belt for a feminine silhouette, and all the mountain-ready details for storm days and après.
- Halfdays Sophia Leggings: A compressive, seamless base layer legging made from 96 percent recycled nylon with mesh calf panels for boot-friendly comfort.
- Halfdays Johnson Top: A seamless recycled nylon base layer top designed for warmth, breathability, and movement.
- Halfdays Emma Softshell Pants: Slim-fit softshell pants with comfortable stretch and a flattering silhouette.
- Halfdays Carson Bib Pants: Insulated bibs with PrimaLoft Black ECO insulation made entirely from recycled content.
- Halfdays Chapelle Fleece Jacket: A relaxed-fit recycled fleece ideal as a midlayer or standalone jacket for après or everyday wear.
Eivy: Base Layers With Scandinavian Soul
Eivy, founded by Swedish snowboarder Anna Vinter, merges streetwear-inspired prints with performance fabrics and multifunctional designs. Built-in neck gaiters, bold prints, and UPF protection set these layers apart and make them a favorite among riders who want technical gear with personality.
Eivy Products to Know
- Eivy Icecold Gaiter Top: A long-sleeve top with a convertible gaiter hood and thumbholes for storm-ready versatility.
- Eivy Icecold Gaiter Rib Top: A rib-knit base layer with added stretch and structure for cold weather performance.
- Eivy Pocket Tights: Supportive tights with secure pockets for mountain essentials.
- Eivy Journey Merino Wool Top: A breathable merino-blend top designed for multi-day mountain travel.
- Eivy Pocket Merino Wool Tights: Merino wool tights with pockets for warmth, odor control, and mobility during high-output winter activities.
Krimson Klover: Colorado Roots and Fashion Values
Krimson Klover, founded in Boulder by Rhonda Swenson, builds bold, feminine layers using recycled fibers, plant-based fabrics, and RDS certified down. The brand blends mountain heritage with modern, travel-ready silhouettes that transition seamlessly from trails to town.
Krimson Klover Products to Know
- Krimson Klover Compass Jacket: A shorter-cut insulated jacket made from recycled polyester with responsibly sourced down.
- Krimson Klover Compass Long Vest: A calf-length insulated vest that adds sleek style and core warmth.
- Krimson Klover Snowhut Zip Neck Sweater: A quarter-zip sweater featuring playful graphics and plant-based viscose.
- Krimson Klover Switchback Jacket: A hybrid jacket with insulated panels and stretchy sleeves for town-to-trail versatility.
- Krimson Klover Bella Jacket: A plush fleece jacket designed for cozy layering indoors or outside with a soft hand feel that wears well season after season.
Kari Traa: A Sisterhood Built on Color and Confidence
Founded by three-time Olympic mogul skier Kari Traa, the Norwegian brand fuses bold Scandinavian patterns and playful femininity with seriously technical performance, from buttery-soft merino baselayers to windproof insulated layers that keep women warm, dry, and comfortable through changing mountain weather. Every piece is designed to feel expressive and empowering, never an afterthought.
Through its #strongerTOGETHER initiative, Kari Traa supports the next generation of female skiers and snowboarders through title sponsorship of North American women’s freeride retreats, partnerships with rising Olympians including Megan Oldham and Zoe Kalapos, and grassroots events that bring hundreds of women together on snow each season.
Kari Traa Products to Know
- Kari Traa Rose Baselayer Hoodie: A merino wool base layer hoodie in the iconic Rose print that combines natural odor resistance with a snug hood for extra warmth.
- Kari Traa Tirill Thermal Pants: Insulated, wind resistant pants with a flattering fit that work as a warm midlayer under shells or as a cozy outer layer on cold, dry days.
- Kari Traa Saga Half Zip Top: A half zip midlayer with a relaxed fit and soft interior allowing you to adjust warmth during active days outside.
- Kari Traa Amelia Knit Top: A soft knit top with subtle patterning that moves easily from lodge lounging to everyday winter wear thanks to its comfortable stretch and breathable construction.
- Kari Traa Emilie High Waist Capri: High waisted capri bottoms designed for layered warmth and support, ideal under ski pants or for shoulder season training when full-length baselayers feel too warm.
OHSHO: Winter Style From City Streets to Snowy Trails
Founded by Annick Jasmin in Quebec, OHSHO creates flattering, winter-ready apparel designed for women who move fluidly between city life and mountain escapes. The brand is known for reversible silhouettes, feminine fits, and lightly insulated pieces that deliver warmth without bulk. Functional stretch fabrics, sleek lines, and smart layering options make OHSHO a favorite for women who want gear that works just as well on the trail as it does around town.
OHSHO Products to Know
- OHSHO Rosa Joggers: Soft tapered joggers with a technical knit that performs like activewear while maintaining a cozy, lounge-ready feel.
- OHSHO Marta Reversible Jacket: A quilted reversible jacket offering two looks in one, with a shiny finish on one side and a matte, street-ready texture on the other.
- OHSHO Luna Pant: The brand’s signature reversible pant designed for lightweight insulation, flattering lines, and easy transitions from errands to snowy walks.
- OHSHO Paloma Pant: A sleek, stretch-forward pant with a streamlined silhouette that fits comfortably under longer layers.
- OHSHO Gloria Long Vest: A long, insulated vest with stretch side panels for mobility and warmth. Perfect for layering over sweaters or active midlayers on cold days.
Frequently Asked Questions About Women-Owned Outdoor Brands
What are the best women-owned ski clothing brands?
Top women-owned and women-led outdoor apparel brands include Wild Rye, Halfdays, Seniq, Eivy, Kari Traa, Krimson Klover, and OHSHO. These companies were created to close real gaps in fit, performance, sustainability, and inclusivity for women who spend time outside.
Is Halfdays ski gear really women-owned?
Yes. Halfdays was co-founded by Olympic freestyle skier Kiley McKinnon alongside Ariana Ferwerda and Karelle Golda. The brand follows a women-first design philosophy across every product, from base layers to insulated outerwear.
Which women-owned brand makes the best ski bibs?
Halfdays is known for slim, flattering insulated bibs with recycled materials and excellent mobility. Seniq bibs offer feminine silhouettes and high-output ventilation. Wild Rye’s Heyburn 3L Bib is one of the strongest options for backcountry touring thanks to its breathability and weather protection.
Are Wild Rye jackets waterproof?
Yes. Wild Rye’s Butterfield 3L and Heyburn 3L shells use a 30K waterproof membrane with PFAS-free DWR for strong storm protection, balanced breathability, and long-lasting durability.
What is the most popular Kari Traa base layer?
Kari Traa’s Rose merino collection remains a bestseller, thanks to its warmth, odor resistance, and iconic Scandinavian print. The brand’s merino hoodies and midlayers are also top choices among skiers and riders.
Is Eivy clothing good for snowboarding?
Absolutely. Eivy was founded by a snowboarder and is known for smart features like built-in gaiters, thumbholes, UPF protection, and quick-drying fabrics that handle full days at the resort or in the park.
Which women-owned brand is the most sustainable?
Wild Rye, Halfdays, and Krimson Klover all prioritize recycled materials, responsible sourcing, and low-impact production.
What makes OHSHO pants different?
OHSHO specializes in flattering winter pants with stretch fabrics, reversible designs, and lightly insulated silhouettes that transition easily between urban settings and mountain towns.
Does Krimson Klover use real down?
Yes. Krimson Klover’s Compass Jacket and Compass Long Vest use RDS certified down paired with recycled shells and fluorocarbon free water repellents.
Where can I buy women-owned outdoor brands?
All seven brands featured in this guide are available online at Christy Sports and in select store locations across Colorado, Utah, Washington, and Montana while supplies last. Seasonal availability varies.
Why These Brands Matter for Mountain Life
Supporting women-owned outdoor brands brings more lived experience, creativity, and perspective into the gear we rely on in the mountains. When more voices influence how jackets fit, how pants move, and how layers perform in real weather, the result is gear that feels more welcoming, more functional, and more reflective of the communities who love spending time outside.
Wild Rye, Seniq, Halfdays, Eivy, Krimson Klover, Kari Traa, and OHSHO each bring something different to the outdoor landscape. One brand might champion bold prints, another might prioritize sustainable materials, and another might focus on technical fit or confidence-building design. Together, they expand what mountain life can look and feel like for more people.
At Christy Sports, we believe Outside is Better, and it gets even better when everyone feels invited, equipped, and excited to be there.
About the Christy Sports Gear Team
This guide was created with insights from Christy Sports buyers, softgoods specialists, and on-mountain store teams across Colorado, Utah, Washington, and Montana. We spend our days in the mountains and inside the gear we recommend, so we share what truly works.
📍Find a Christy Sports near you
Last Updated: January 21, 2026
